The Hall at Patriot Place

Gillette Stadium, Foxborough, MA

A new kind of sports museum that uses the dynamic interplay between architecture and gallery design to capture the power of teamwork and enthrall fans in the action.


The Project

When Bob Kraft, owner of the New England Patriots, tells you to ‘be bold’ when designing the Team’s new museum and fan experience center, you know you’ve got to step up your game. The Kraft family wanted a new kind of sports museum that honored the legacy of the team, accomplishments of its players and celebrated the fans. The Patriots are one of the best examples of the power of teamwork and this new facility needed to embody that spirit.

The Approach

Taking our cue from the power of teamwork, our design for the Hall is about synergy and motion. Using the dynamic interplay between architecture and gallery design, the curvilinear plan and experiential exhibits immerse fans into all the action.

The Result

In addition to the main galleries and Hall of Fame, the Patriot Place museum also features the Super Bowl Experience, giving visitors the thrill of entering a stadium to the roar of the crowd; and getting a turf-level view of the unbelievable Edelman catch from Super Bowl LI. Fans can also get up close to the Lombardi Trophies, displayed for maximum appeal and photo-ops. The adjacent ProShop is designed as an extension to this dynamic museum experience.

Interactive galleries


video wall


Stories high


Annual Visitors


Theater Seating


Lombardi trophies


This is first-class, on par with anything we've seen and better than most. It's a really remarkable use of space, really creative.

Joe Horrigan, Executive Director, Pro Football Hall of Fame

Team Leaders

Related Projects View All Projects